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Chitika tracked the sales volume of RIM's BlackBerry PlayBook tablet between November 14 and November 30 and found that from November 22 onwards, the sales of Playbook increased significantly. That is, the same day, RIM announced that the retail partner will provide PlayBook tablet PCs will cut the price of 300 US dollars, making the entry-level 16GB Playbook price dropped to 199.99 US dollars.
Starting on the black Friday afternoon, monitoring data showed that the sales of the PlayBook tablet began to climb. After the online shopping Monday afternoon, there was a huge increase in sales of the PlayBook. Even after Tuesday’s stabilizing increase, the PlayBook’s sales are still about 46% higher than the average before the shopping week.
The BlackBerry PlayBook is RIM's first product based on the QNX operating system platform, UI style is still very good. However, due to the lack of local PIM support and various other reasons, the sales of the Tablet PC after debut is not good, and even led to the company's third quarter losses. In order to reverse the situation, RIM plans to launch a smartphone equipped with the QNX operating system platform in the second half of next year.
RIM's Big Price Cut Stimulates BlackBerry Playbook Sales Next Year or Push New Phone
Due to the inventory of unsold BlackBerry PlayBook tablets and related businesses, RIM generated a loss of up to $ 485 million in the third fiscal quarter, but if you think that RIM has been sluggish since then, it will be wrong. Chitika research on the advertising network recently found that RIM had a discount on the Playbook during the sales holiday, and its sales business has increased significantly.