Smart lock terminal marketing experience collection (Collector's Edition) Take away!

When the router, mobile phone and audio compete for the smart home entrance, the smart lock has been “flying into the homes of ordinary people”. Since the eruption in 2015, after years of development, smart door locks have not only ushered in a period of rapid growth. , Also formed a complete industrial chain, including accessories, technical support, panel design, foundry, distributors and other links. At present, there are more than 1300 domestic companies involved in smart door locks, brand up to more than 3,000 categories, including Samsung, Haier, Lenovo and other giants.

Not long ago, the “White Paper on 2017 China Smart Lock Application and Development” jointly released by more than a dozen units including Alibaba Cloud, Desiman, Huitailong, and DPLS lab showed that the domestic sales of smart door locks in 2015 reached 2 million units. In 2016, it exceeded 3.5 million units, a year-on-year increase of 75%, and sales in 2017 exceeded 7 million units, an increase of 100% year-on-year. It is expected that in 2020 the domestic sales of smart door locks will reach 32 million units.

In the face of such a popular smart lock market, many people want to invest in smart locks to enter the smart home market. However, for the moment, many smart lock manufacturers and distributors find it very difficult to consume at the end of the market, so they are not doing well in marketing. , will be eliminated by the market and users. Next, we will share a set of intelligent lock marketing experience for everyone to share and slowly research!

First, the three magic weapons smart terminal marketing

In the field of smart homes, smart locks are one of the hottest products and have a huge market space. Although the concept has been popularized for a long time, because terminal consumers know very little about such security products, many smart lock manufacturers feel very confused when they consume the terminal. In particular, operators who have joined the industry are completely confused and do not know where to start. For this reason, this article summarizes the three magic weapons of smart lock terminal marketing, and hopes to help smart lock operators.

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Second, how is the smart lock store with a monthly income of 100,000+?

A smart lock shop opened in the newly opened mall in the worst position, the two first entry into the smart lock industry is the first business beauty boss, in three months time will reach 100,000 monthly sales! This performance will definitely make A considerable number of dealers who have been in the smart lock industry for many years are ashamed. What kind of secrets does this have, and then we will explore.

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Third, how to open a super cow X smart lock store?

Many people attribute the difficulties of smart lock marketing to the slow development of the industry and fierce market competition, and some people will arbitrarily think that smart locks are not suitable for opening specialty stores. In fact, such views are problematic. There are no key reasons why franchise stores do business, or if they have problems with their own marketing strategies, they cannot blame themselves. In fact, there are many ways to operate smart lock franchise stores. Next, for everyone. Introduce the four rules that must be mastered when opening a Super Cow X smart lock store!

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Fourth, 3 minutes to teach you fun smart lock WeChat community marketing!

Due to the wide audience of smart lock products, many professionals have extended the marketing and promotion focus to the WeChat community in recent years, and the most outstanding ones have achieved certain breakthroughs in this channel, but due to short start-up time in the industry. The social marketing itself was late in its development. Therefore, the vast majority of people are still unfamiliar with this model. This article will explore the gameplay of WeChat community marketing with everyone.

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V. Old customers of smart lock marketing turn to introduce the book

"To develop ten new customers, it's better to maintain an old customer." Regardless of the industry, old customers turn to be a very important marketing tool for terminal marketing, and have a very important role in improving corporate performance. Because the power of word of mouth, often Bring a chain reaction and profit increase exponentially. For smart home dealers, it is important to pay attention to the service and maintenance of the old customers and improve the referral rate of old customers. Next, this article gives us a detailed introduction of some of the most practical ways to carry out an old customer transfer job.

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Sixth, four major tricks opened the last kilometer of the smart lock market!

With the gradual landing of the concept of smart home, how to solve the last mile of the smart lock into the market, so that the smart door is truly locked down, has become a problem that many businesses need to solve. The last kilometer, originally intended to mean the last leg of a long journey, is now often cited as a final and crucial step in a matter. In other words, the smart lock is really the most critical step away from the market. Next, the article that Zhijia network shares to everybody, can be described as the essential secret of 2018 marketing, 4 great tricks open up the intelligent lock to enter the last kilometer of the market!

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Seven, smart lock store: how to design for your marketing model?

In the smart home industry, the sales of the Internet are high, but the sales of physical stores are not low, especially in the lock industry, and the user’s experience is still to be realized in the physical store. Then take a fingerprint lock of about 4,000 yuan as an example. How do you sell successfully and achieve a smart lock store sales multiplier? Then you need to research the sales model well, learn success from your peers, and constantly develop new sales thinking.

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Eight, smart lock store promotion three principles

Smart locks have two special attributes: non-building materials and non-necessities. In the general brand building industry, it is difficult to receive good results. But for smart lock stores, engaging in promotional activities is a necessary marketing tool. Therefore, in the planning of smart lock promotion activities, can not copy other similar sanitary ware, flooring and other promotional models, it must be built on the basis of customers, reasonable use of explosive goods strategy, to find the right point.

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Nine, 10 strokes let smart lock promotion sales doubled!

In recent years, smart locks have gradually become a new security product and have attracted much attention from the industry. Although the market prospects are promising, users' awareness and acceptance of smart locks are not the same. Many smart lock dealers report with Zhijia.com that they often feel powerless when distributing smart locks. Therefore, from time to time, Zhijia.com carefully sorted out the promotion program for smart locks, hoping to help dealers boost sales at the end of the year.

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Ten, let the smart lock sell the price of the six programs!

In recent years, sales of smart door locks have increased significantly in China. In the past 2017, Baidu, Xiaomi, and Meikailong invested in smart lock companies. At present, Tmall is trying to unify the smart lock industry standard, and Suning has also established the first smart door lock alliance. Faced with such a hot market, if you do not do a good job of marketing, it is bound to be eliminated in a fiercely competitive market environment. This article shares with you the sharing of six marketing programs that allow smart locks to sell prices, one for smart lock distribution. Business marketing red book.

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