In recent years, under the overall good environment of the Chinese economy, national income and consumption levels have also increased year after year. Under this circumstance, the rise of the new middle class, the phenomenon of “new consumerism†began to appear frequently in people's field of vision. High-end consumption and quality consumption have gradually become the mainstream of today's national consumption, and a new wave of consumption upgrade has begun. In a market with sufficient supply and fierce competition, consumers face tens of thousands of choices. How to find good products has become a pain point for consumers' needs. In order to recommend the best home appliances for Chinese consumers, China Household Electrical Appliances Research Institute established the technical service organization “Knowledge†in 2015, aiming to select the best products in home appliances through consumer research and self-built laboratory evaluation. It is recommended to consumers. On January 25th, the “Golden Choice Awardâ€, the authoritative award for China's domestic high-end appliances sponsored by Zhidian, was officially announced, and the brands involved in health, life, kitchen and bathroom were awarded. Among them, as a "old veteran" who has rooted in China's water purification field for 20 years, Gion has lived up to the expectations and won the "Water Purifier Brand of the Year" crown, which has once again consolidated its leading position in China's high-end water purification field. Quality life into "mass pursuit" high-end consumption hot According to the survey data of Zhongyikang, nearly 70% of the new middle-class purchase of high-end home appliances is to improve the quality of life and enjoy a better life. Wei Jun, general manager of Beijing Zhongyikang Times Market Research Co., Ltd. introduced that high-end home appliance consumers pay great attention to health and are willing to pay for products or services in the health field; they pursue fashion trends and consumption hotspots, and value quality more than price. It is also willing to pay for feelings and tastes. This is especially true in the consumption process of water purification products: supported by multiple factors such as health, fashion, personality and experience, high-end water purification is favored by consumers. As a benchmark brand in China's water purification sector, Gion has focused on high-end water purification in 2017, and has successively launched nearly ten high-end water purifiers to create a high-end water purification product line that is currently strong in the Chinese market. , providing Chinese consumers with a rich and high quality choice. In fact, both in high-end water purification and in terms of brand strength, Gion has won many awards. In 2017 alone, Gion won a number of heavyweight awards at its top industry conferences and summits in China with its strong high-end water purification products. For example, in November 2017, Gengyuan won the 2017 China Water Purification Industry Brand Event Excellence Brand Award at the “Winning China†2017 China Water Industry Ecology Conference and Brand Event Awards Ceremony hosted by HC Water Purification Network. 2017, the 2017 Commercial Water Purification Brand Award, and the 2017 China Water Purification Industry Brand Excellence Award for Excellence in Innovation Products; in June 2017, Gion also won the most gold content at the GWPS Global Water Purification Market Summit Awards Ceremony. Consumers love product awards and "excellent product awards" two awards. This time, Gion won the "Golden Prize" award, which is the first in 2018. The brand strength has once again gained authority recognition. Experience the multidimensional upgrade of the water purification experience of the King’s Era According to Mei Xiaochun, assistant to the president of China Household Electrical Appliances Research Institute and CEO of Zhidian, the purchase behavior of consumers is no longer limited to a single product, but a more focused and integrated solution. In fact, Gion is seeking a new layout for enhancing the consumer experience, and realizing the pre-sales and after-sales service. It is understood that in the process of purchasing water purification products, many consumers pay attention to the on-site experience, such as water taste, water purification effect and so on. At the beginning of 2018, Gion has launched an image upgrade project for offline stores. After the completion of the renovation, the Gion National Line Store will carry the home scene-style water purification experience. By then, consumers will be able to enjoy the complete pre-sales experience in the store. In this round of consumption upgrades, consumers have broken the previous concept of “fitâ€, “enough†and “good quality and low priceâ€. They will pay more attention to "better life", "beyond the current experience," "different" and "advance experience." “Products are the basis of user experience. Every product of Gion has undergone strict control from research and development, design, material selection, manufacturing to factory self-inspection.†The relevant person in charge of Gion said that all the product lines of Gion, In particular, the high-end product camp combines consumer demand with professional R&D and manufacturing capabilities to lay a solid foundation for users to get a good experience. “In the field of water purification, the service runs through the whole process and provides continuous protection for the quality user experience.†The person in charge said that the park won the gold prize “Water Purifier Brand of the Year†award, and the quality service created by the park is not No relationship. According to reports, Gion has established a complete CRM customer management system, with a customer service team of more than 100 people, can provide users with uninterrupted consultation and service. It is worth mentioning that Gion also developed a perfect WeChat one-button service platform, which perfectly adapted to the new middle class's "new consumerism" concept. “The 'Water Purifier Brand of the Year' was included in the Gengyuan Park. On the one hand, Gengyuan’s efforts in products and services have formed an industry-leading user experience. On the other hand, Gion has continued to make outstanding achievements in the industry for many years. Contribute to lead the industry in all aspects, and the park’s heavyweight award is well deserved.†Industry observers said. Ring Fill Light,Ring Lamp,Ring Light With Tripod,Selfie Ring Light Tripod Shaoxing Shangyu Kenuo Photographic Equipment Factory , https://www.kernelphoto.com
